Advertising session.
Salar Kamangar, AdWords Product Manager
Salar gave an overview of the Google ad models that we know about. And one that's new to me: Google recently launched Site Targeting. Which is really banner serving. Looks like competition to existing ad networks like Fastclick and Advertising.com. More at this News.com story: Google readies banner offerings.
Susan Wojcicki, AdSense Product Manager
This is the engine that can find and serve ads based on page content, and (new) RSS feeds. It's also the engine that serves ads on GMail.
New formats coming: graphical and animated ads.
Should I add advertising to this blog?
Tim Armstrong, VP Advertising Sales
U.S. advertising biz in 2005: $280B, projected. Internet ads growing 25% this year. TV shrinking.
Bonus of Web advertising: A business can target each of its products to a site, page, or user. Instead of just making giant campaigns that hit the broad middle.
