If you like the peer-to-peer DVD trading system that Peerflix has set up (which I covered in a column, Building the Cashless Economy), and want to see if the model can apply to other types of goods, check out Bookins, the P2P exchange system for books. Just like Peerflix, Bookins lets consumer extract value from goods that are no longer wanted.
Personally, I think trading DVDs is a better bet: DVDs are much cheaper and faster to ship; there is a smaller universe of titles; and, as my wife says, handling somebody’s used DVD isn’t as "icky" as a used book can be. Plus, Bookins charges $3.99 per trade, vs. Peerflix’s $0.99.
On the plus side, Bookins’ $3.99 charge does include postage, which prints on the shipping label (cool). And since this bar-coded postage is tracked by the Postal Service, users don’t have to tell the system when they mail a book; as soon as it hits the post office, Bookins knows.
So now we have Peerflix, a DVD-to-DVD trading system, and Bookins, a book-to-book trading system. It begs the question: Why can’t we exchange DVDs for books? Or books for PlayStation games? Or games for pots and pans? And how far can trading systems go before they have to adopt some universally-accepted medium for value exchange? Oh, wait, we already have that. It’s called money.